Art Direction & Design

Baileys launched Baileys Deliciously Light, a new product with 40% less sugar and calories than Baileys Original Irish cream. Because of the light nature of the product, we wanted to encourage consumers to treat themselves with Baileys more often!

We were tasked with creating and photographing the in-store key visual, in-store elements, a branded launch kit, large displays, and other custom elements. The launch was a hit as we reminded consumers everywhere to treat themselves!