Hi, I’m Gina Cutarelli

I am an Art Director/Designer with a decade of experience in Shopper Marketing, focused primarily on CPG and spirits brands. As an invested consumer myself, I am passionate about problem solving and coming up with the best solutions to connect consumers with brands in an authentic way.

My background spans both agency and in-house teams, giving me a strong understanding of the full creative lifecycle. From big-idea concepting through design development, production, and vendor collaboration, I’m deeply involved in bringing ideas to life with precision and intention. I’m known for building thoughtful, visually compelling work and for leading projects from initial vision to final execution with clarity and care.

Outside of work, you’ll likely find me at a Broadway show, knitting a new sweater, practicing my salchow on the ice, or catching up on a great book.